Does your brand lack the needed reach and returns? Do you also feel the need to grow your business and stand out amongst your competitors? Well, every food recipe has a secret ingredient for it to be delicious and appetizing. The same goes for digital marketing. Every business nowadays has a USP for them to be distinctive among others. As prominent a term digital marketing is, it has widely gained recognition for all types of businesses, be it small or big. Moreover, it has become a way of life.
With changing times, the adaptability to dynamism in marketing culture has also increased. Advertising and marketing now take place in the form of memes, movie characters, movie scenes, songs, and almost all forms of art. With this, it is important for brands to keep up with the various trends, to make their place in the digital world. Thus we have summed up the top 8 digital marketing trends for 2021 for your business to swiftly pace up.
1) Artificial Intelligence (AI)
“Hey, Alexa! Tell me the top digital marketing trends for 2021.”
AI helps businesses predict the buying behaviors and decisions of their target market. AI improves user experience and provides apt answers. AI helps personalize users’ choices and preferences. It makes sure your quality of search improves. Your demographics, personal interest, purchases, etc. comes into consideration by the app to help you improve your search interest.
The best part about AI is that it can personalize the content to even the minimalistic details. For example, YouTube narrows down videos to the users’ interest and their history. Next time you open YouTube, you get similar video options as your previous search. This is a digital marketing trend that is going to stay in the market for a long time starting from now.
2) Voice Search
“Ok Google, find me the top 8 digital marketing trends for 2021.”
Voice search is the new voice of digital marketing. The main pro of this new digital trend is that it helps you multitask and get your answers instantly. You ask the question and you go with the answer that popped up first.
This would help your business if you have included a natural-sounding language. While drafting content, make sure you frame the queries of people in the form of question phrases and keep the keywords long-tailed. Your answers should be concise to rank them to the top.
Hence now, just ranking first on the search page will not do. Voice search finds the ultimate key.
3) Progressive Web Apps (PWAs)
PWAs are the newest trend in the digital marketing world. Wondering what a PWA is? Well, progressive web apps are a website which behaves like a mobile app. It overcomes the need to visit an app store to download an app by directly providing app-like features in the web browser. This trend is the newest hence is gradually making its place in the digital market.
PWAs are fit for any form be it your desktop, mobile, or tablet. Their core tenet is progressive enhancement thus making it versatile for any user despite the browser choice. The most appealing factor of PWAs is that they provide offline availability with easy access from your mobile home screen and help you re-engage through push notifications.
Moreover, developing a PWA is cost-saving as compared to normal apps. You can directly guide your website developer to build a PWA website with relevant features.
4) In-Email Purchases
The email has been in the digital game before social media platforms and apps. Email marketing is proving highly beneficial for businesses since it helps them understand their customers’ needs and preferences, their feedback, and much more. Before, email marketing consisted of links to the body of the email directing them to some blog posts or landing pages. Now, subscribers can directly make purchases from inside the marketing campaign without having to leave the inbox.
Email marketing mainly focuses on personalization and making their emails more interactive for people to read their mails. In this way, coaxing them to purchase your product works like a charm. Based on a person’s purchase history, most visited websites or least used apps, google search, etc, emails can directly target people accordingly. This digital marketing trend is here to stay for a long time.
Do you sometimes feel the need to directly solve an issue without having to talk to a human associate for a brand? Well, chatbots are here to make your work much easier. About 80% of businesses today find chatbots more reliable for understanding their customer needs than other methods.
Chatbots help brands build good customer relations by engaging with them in the form of conversations. Customers can now directly ask any question or state an issue and you get your problem solved within minutes. Businesses are gradually including this digital marketing trend to improve their customer experience methods.
Now, wouldn’t it be preferable if you had the same assistance when shopping as for on-demand services like Uber, postmates, etc.? Well, don’t worry, chatbots and voice bots are the new future of commerce.
6) Conversational Marketing
Brands now not only indulge in marketing themselves but also hear their customers out related to any issue. The customer in turn feels heard and the likeability of your brand sky-rockets.
This digital marketing trend helps resolve multiple issues of multiple customers at a minimum cost. While resolving the customers’ issues, they can even give their feedback helping brands make the necessary changes.
Conversational marketing comes to be a successful digital marketing trend because it unites the customer and the brand, influencing the customer to eventually buy their product.
7) Personalized Solutions
Looking after your customers’ preferences, app choices, google search, history, timely purchases, and at times demographics helps your brand cater to people in an impacting way. Why so? Because by knowing your customers’ choices and preferences, you can provide your users a smooth experience while dealing with your brand.
Make your users feel like you know their needs and personalize items for high productivity. AI integrated apps are the best way to provide personalized solutions to your users. For instance, Amazon personalizes its content for you based on your viewing history and purchases. The next time you visit the homepage, you get previous ratings from different sellers and buyers by going through your prior history.
8) Influencer Marketing
Arguably one of the best digital marketing trends, influencer marketing is booming in the current age. A hike of 65% in the influencer marketing budget was reported last year and is expected to increase more in the coming years. Businesses are incorporating high-quality influencers for high-quality customers. The returns with influencer marketing are turning out to be much higher than any other form of digital marketing tool. Nearly 51% of businesses rely on influencer marketing for customers who are sure to purchase their products.
Bloggers and influencers also come to light while collaborating with different brands. It is a two-way benefit.
Almost reaching an end to our insights for the top 8 digital marketing trends booming in the current era, make sure you implement the above tactics in your marketing campaigns as well. Digital marketing trends are ever-changing and ever-evolving, making way for businesses to take a giant leap in the race to rank first.
Don't worry, you will get there in time. Till then stay tuned with Kreative Digitals for more such captivating insights.