JustLilThings: A Journey of E-commerce Success

Case studies


JustLilThings: A Journey of E-commerce Success

JustLilThings, a prominent jewellery brand in the e-commerce sector, embarked on a journey to enhance its market presence and drive revenue growth. This case study delves into the brand's strategic initiatives, challenges faced, and the outcomes achieved during this transformative journey.

Client Objectives:

JustLilThings aimed to:

  • Increase brand awareness and visibility in the competitive e-commerce landscape.
  • Improve sales conversion rates and drive revenue growth.
  • Establish a scalable and sustainable business model for long-term success.

Challenges and Opportunities:

JustLilThings faced several challenges and opportunities:

  • Limited brand awareness and visibility among its target audience.
  • Low sales conversion rates and stagnant growth in revenue.
  • Opportunities to leverage innovative marketing strategies and emerging technologies for enhanced customer engagement and business growth.

Strategy and Approach:

JustLilThings implemented a comprehensive strategy to address the challenges and capitalise on opportunities:

  • Diversified Facebook campaigns with unconventional targeting methods to reach specific audience segments effectively.
  • Conducted special sales events like Women's Day Sale and 20% Off Sale to drive immediate sales and foster customer engagement.
  • Leveraged catalogue ads for showcasing the brand's extensive product range and enhancing the shopping experience for customers.
  • Gradually scaled campaign budgets to optimise performance and maximise ROI.
  • Utilised third-party tools for audience segmentation and retargeting, enhancing campaign effectiveness.
  • Leveraged AI technology for crafting compelling ad copies, headlines, and texts, driving higher engagement and conversion rates.

Results and Outcomes:

JustLilThings achieved remarkable results and outcomes:

  • Revenue Growth: Achieved a remarkable revenue growth of over 300% in just 6 months.
  • Impressions Increase: Increased brand visibility with a staggering 150% increase in impressions.
  • Order Growth: Achieved a significant order growth rate of over 200%.
  • Daily Revenue Growth Trajectory: Scaled daily revenue from ₹80K in October to ₹300K in March, reflecting a growth rate of 275%.
  • Brand Visibility Improvement: Significantly improved brand visibility and awareness, positioning JustLilThings as a leader in the e-commerce industry.
  • Sales Conversion Rate Improvement: Enhanced sales conversion rates, resulting in sustainable revenue growth and market expansion.
  • Establishment of Scalable Business Model: Established a scalable and sustainable business model, laying the foundation for continued success and growth.


JustLilThings' journey of e-commerce success exemplifies the power of innovation, strategic planning, and continuous optimization in achieving business objectives. By addressing challenges, leveraging opportunities, and implementing effective strategies, JustLilThings has emerged as a formidable player in the e-commerce sector, poised for continued growth and success in the dynamic digital marketplace.